Optimization techniques used for MSN and Yahoo:
Search engine optimization is the technique used to increase the quantity and quality of traffic for our site to get more leads for their products or services. It also gives us an idea to make our site be more relevant for the visitors and the search engines. There are three main search engines which are considered to be most important among all the search engines. Here are a few points on the techniques that can be used to optimize our sites for the search engines Google, Yahoo and MSN.
Optimization Techniques used by Google, Yahoo and Bing(MSN):
GOOGLE:
More searches are done on Google than any other search engine, thus making it the most important search engine to optimize a site for. Google uses its sophisticated PageRank algorithm to judge your site based on how many other sites link to it. Google also weighs each incoming link according to quality. It combines this data with content relevancy and other factors to determine how your site ranks. A white hat approach to search engine optimization for Google is key, otherwise your web site may suffer long term consequences and penalties.
Google Analytics and Webmaster Tools are essential tools offered by Google for any serious webmasters or SEOs.
16 Main Points to Google’s Algorithm:
- Title of Page
- META Description
- Domain Name
- PageRank of Links to the Website
- Number of Links to the Website
- PageRank of Links to the Page
- Text in the Links to the Page
- Number of Links to the Page
- Page’s CTR on Search Results
- Stickiness of Page from Search Results
- Freshness of Page Content
- Page Theme/Keyword Density
- Total Number of Pages on Website
- Website’s Theme in Google
- Links on Page to External Websites
9 Additional Items Used by the Google SPAM Check:
- Location on Page of External Links
- Text Surrounding External Links
- Uniqueness of Page with Linking to the Page
- Number of Links on the Page Linking to the Page
- Maintenance of External Links
- Quality of Hosting Company / Name Servers
- Name / Email Used on Registration
- Domain Registrar Used
- Length of Domain Registration
YAHOO:
In terms of user reach, Yahoo! is the next most important search engine. Following in the footsteps of Google, Yahoo! offers useful webmaster tools (check out Site Explorer) and a powerful pay per click advertising system. A listing in the Yahoo! directory is still important; however, it does not help with rankings in the organic search results. Although Yahoo! offers well known services like Mail and Messenger, the company had been trying to compete with Google for a share of the search market up until the announcement in July 2009 that they would be using Microsoft’s Bing algorithm to power their organic search engine.
Building quality content on a regular basis was historically one of the most effective ways to see high rankings in Yahoo! Now the goal will be to master Bing.com’s algorithm and have it transferred over to Yahoo!’s search too.
9 Main Points to Yahoo’s Algorithm:
- Title of Page
- META Description
- Domain Name
- Web Rank of Website
- Web Rank of Links to the Page
- Text in the Links to the Page
- Number of Links to the Page
- Page’s CTR on Search Results
- Page Theme/Keyword Density
BING
Microsoft’s search engine underwent an overhaul in 2009 and was re-launched as Bing.com. MSN search was lagging behind the big players and Microsoft invested in developing new search technology. Bing’s goal is to hit niches in search such as travel, weather, movie times and definitions and display info right in the search results instead of requiring an extra step.
Microsoft’s strength lies in its numerous services and brands such as Windows, Messenger and Hotmail, not its search engine. With a $100 million advertising campaign, Microsoft hopes to break the stereotype.
6 Main Points to bing’s Algorithm:
- Title of Page
- META Description
- Text in the Links to the Page
- Number of Links to the Page
- Page Theme/Keyword Density
- Freshness of Page Content
