The strategies that are done off the page for increasing the traffic for the targeted keywords is known as off page optimization. Here are few off page optimization methods that are followed:
- Directory submissions.
Submitting a site under a relevant category with proper title, keywords and description. - Article submissions.
Articled based on our services or products could be submitted which would help the website to be indexed by the search engines soon and increase the PR and traffic for our web site. - Link exchanges.
Link exchange is another way to increase the back links for our pages. There are 3 types of link exchanges:
One way or non – reciprocal link exchange, Reciprocal or Two way link exchange and three way link exchanges.
One way link exchange – This helps in link popularity and in this link exchange another web site links to our site but we don’t link back to that site.
Two way link exchange - Exchange of links.
Three way link exchange - The exchange of links between 3 people without cross linking each other. - Social bookmarking:
Social bookmarking is the online version of local bookmarking. - Blog posting.
Blog posting is the websites were regular entries of commentary; descriptions of any topics, graphics, and videos are shared. - Every page should contain an internal link to the home page.
- We must not use black hat SEO (Hidden text, alt image tag spamming, Meta tag and title tag stuffing.
- Press release about of an event or performance or newsworthy topics is another way of bringing the website to the top of the list of the search engines.
- Forum Participation.
The views and ideas can be discussed in the forums with different people who will improve the back links, PR and position of the site.
