Search engine optimization is the technique used to increase the quantity and quality of traffic for our site to get more leads for their products or services. It also gives us an idea to make our site be more relevant for the visitors and the search engines. There are three main search engines which are considered to be most important among all the search engines. Here are a few points on the techniques that can be used to optimize our sites for the search engines Google, Yahoo and MSN.

Optimization Techniques used by Google, Yahoo and Bing(MSN):

GOOGLE:
More searches are done on Google than any other search engine, thus making it the most important search engine to optimize a site for. Google uses its sophisticated PageRank algorithm to judge your site based on how many other sites link to it. Google also weighs each incoming link according to quality. It combines this data with content relevancy and other factors to determine how your site ranks. A white hat approach to search engine optimization for Google is key, otherwise your web site may suffer long term consequences and penalties.

Google Analytics and Webmaster Tools are essential tools offered by Google for any serious webmasters or SEOs.

16 Main Points to Google’s Algorithm:

1. Title of Page
2. META Description
3. Domain Name
4. PageRank of Links to the Website
5. Number of Links to the Website
6. PageRank of Links to the Page
7. Text in the Links to the Page
8. Number of Links to the Page
9. Page’s CTR on Search Results
10. Stickiness of Page from Search Results
11. Freshness of Page Content
12. Page Theme/Keyword Density
13. Total Number of Pages on Website
14. Website’s Theme in Google
15. Links on Page to External Websites

9 Additional Items Used by the Google SPAM Check:

1. Location on Page of External Links
2. Text Surrounding External Links
3. Uniqueness of Page with Linking to the Page
4. Number of Links on the Page Linking to the Page
5. Maintenance of External Links
6. Quality of Hosting Company / Name Servers
7. Name / Email Used on Registration
8. Domain Registrar Used
9. Length of Domain Registration

YAHOO:
In terms of user reach, Yahoo! is the next most important search engine. Following in the footsteps of Google, Yahoo! offers useful webmaster tools (check out Site Explorer) and a powerful pay per click advertising system. A listing in the Yahoo! directory is still important; however, it does not help with rankings in the organic search results. Although Yahoo! offers well known services like Mail and Messenger, the company had been trying to compete with Google for a share of the search market up until the announcement in July 2009 that they would be using Microsoft’s Bing algorithm to power their organic search engine.

Building quality content on a regular basis was historically one of the most effective ways to see high rankings in Yahoo! Now the goal will be to master Bing.com’s algorithm and have it transferred over to Yahoo!’s search too.

9 Main Points to Yahoo’s Algorithm:

1. Title of Page
2. META Description
3. Domain Name
4. Web Rank of Website
5. Web Rank of Links to the Page
6. Text in the Links to the Page
7. Number of Links to the Page
8. Page’s CTR on Search Results
9. Page Theme/Keyword Density

BING
Microsoft’s search engine underwent an overhaul in 2009 and was re-launched as Bing.com. MSN search was lagging behind the big players and Microsoft invested in developing new search technology. Bing’s goal is to hit niches in search such as travel, weather, movie times and definitions and display info right in the search results instead of requiring an extra step.

Microsoft’s strength lies in its numerous services and brands such as Windows, Messenger and Hotmail, not its search engine. With a $100 million advertising campaign, Microsoft hopes to break the stereotype.

6 Main Points to bing’s Algorithm:

1. Title of Page
2. META Description
3. Text in the Links to the Page
4. Number of Links to the Page
5. Page Theme/Keyword Density
6. Freshness of Page Content

Technical Support: When choosing a web host give maximum preference to technical support. Test different companies before you sign up by sending them an email with a question or two. If they respond quickly, this is a good sign.

Uptime: The more uptime they guarantee the better. 99% uptime is the minimum acceptable standard. Look for 99% plus guaranteed uptime.

Disk Space: A basic web site with few images and about 10 to 20 pages will require a less web space. If you require a lot of Graphic or multimedia or you need to store a lot of information, you will need a bit higher disk space.

Data Transfer: This factor is usually overlooked until the data transfer limit is reached. If you go over your allotted data transfer, you will get a hefty bill. If you are running a site with lots of downloads, or a site with lots of images such as a photo post site, your data transfer will be higher than a site with mainly text. The average website uses less than 200MB of bandwidth per month.

Scripting Languages support: If you are using a scripting language to output your html, you need to check whether the plan has support for that script. You will need a windows hosting plan only if you are using Microsoft scripting languages like asp and asp.net.

CGI Bin: This is now standard feature with almost all hosting companies. If you do not have access to your own CGI Bin, you cannot install your own cgi scripts and programs.

Perl: If you do not have Perl, you cannot run Perl Programs. Many good scripts that you buy or get for free are written in Perl.

SSI: Server Side Includes are great if you want to spend minimal time updating your site. Again this feature is provided by many hosts.

FTP Access: Unlimited and unrestricted FTP access to your site is essential. You will need an FTP program to transfer files from your computer to the server.

Statistics Program: A good stats program is handy if you want to keep an eye on how many visitors you are getting, where they are coming from, referrers, top entry and exit pages and so on. Some companies offer excellent stats programs as standard while others offer basic stats but you have to pay extra for advanced statistics.

Market research includes certain important factors such as:

• Market Information: In this process we can know certain details like price, demand, supply etc for the product or services.
• Market Segmentation: Market segmentation division of markets into different groups based on certain factors that are similar for example based on the consumer’s purchasing behavior, market strategies, geographical similarities, decision makers, etc.
• Market Trends: The trend of our market compared to our competitors.

Keyword analysis is the first and most important step in onpage optimization and it is done based on the products and services. It is done to provide the website with quality traffic and targeted visitors enabling us to gain a competitive edge for the business and positive impact on the cash flow.

Comprehensive Website Analysis:

After submitting the site for SEO we have to do a detailed analysis on the site, determining the areas that need improvement. viagra will boost the site’s overall optimization and site ranking,
These are the few areas were the analysis can be done:

• Web page construction with CSS.
• Conformation to accessibility guidelines.
• Presence of custom error pages and robots.txt files.
• Optimization of Meta data tags.
• Quality of internal and external links.
• Use of dynamic URL’s
• Appropriate navigation set up.
• The Services and products that the website offers.
• Competitors’ sites.
• Identification of relevant keywords, images and links.
• The positive and negative aspects of the site.

Content Analysis:

The content analysis is nothing but checking is the content of the website has relevant information and that information should be given in a logical way that would reach the customer in a catchy and unique way.

Keywords Stuffing:

The keywords are the foundation of the website’s content (gives a brief explanation about the content). So necessarily the keywords are to be selected in such a way that it attracts the targeted customers. The Page rank of a site is also based on the stuffed keywords.

Link Popularity Research:

The research is done for making our site popular in the internet and making our site referred by the site owners in the relevant niche. The link popularity research includes research the:

• The sites that are not our competitors but could offer more value to our targeted services or products.
• The sites that are not “link farms” (Link farms – Sites that are created and maintained only for the purpose of constructing the links between member sites) or subjected to penalties.
• The sites that have a high PR of their own.

Search Engine Submissions:

The site is submitted to the different search engines like google, yahoo, msn etc.. This includes submissions of the site directly to the search engines i.e. either submitting the entire site or just the home page of the site with the sitemap. This is done to enable the crawlers of the search engines to index our site. These inbound links are a part of the process in which the search engine ranks the sites.

Content writing:

The content of the page should be well written and should be relevant content, which would provide the visitor with the information he is searching for.

SEO related coding is implemented:

SEO coding includes HTML and site map inclusion. CSS helps in dissociate the content and the presentation of the web pages. CSS is used for faster loading of pages, easier to update and improves content ratio.

• Directory submissions.
  Submitting a site under a relevant category with proper title, keywords and description.
• Article submissions.
  Articled based on our services or products could be submitted which would help the website to be indexed by the search engines soon and increase the PR and traffic for our web site.
• Link exchanges.
  Link exchange is another way to increase the back links for our pages. There are 3 types of link exchanges:
  One way or non – reciprocal link exchange, Reciprocal or Two way link exchange and three way link exchanges.
  One way link exchange – This helps in link popularity and in this link exchange another web site links to our site but we don’t link back to that site.
  Two way link exchange - Exchange of links.
  Three way link exchange - The exchange of links between 3 people without cross linking each other.
• Social bookmarking:
  Social bookmarking is the online version of local bookmarking.
• Blog posting.
  Blog posting is the websites were regular entries of commentary; descriptions of any topics, graphics, and videos are shared.
• Every page should contain an internal link to the home page.
• We must not use black hat SEO (Hidden text, alt image tag spamming, Meta tag and title tag stuffing.
• Press release about of an event or performance or newsworthy topics is another way of bringing the website to the top of the list of the search engines.
• Forum Participation.
  The views and ideas can be discussed in the forums with different people who will improve the back links, PR and position of the site.