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Guerrilla marketing is a way of advertising when you have an almost non-existent budget. Instead of thinking of your business as a smaller version of a big one, you have to realize the situation you're in, and behave accordingly to maximize your profits while minimizing your marketing costs.
Although there are many unconventional marketing techniques, the following is a sample:
- a word of mouth campaign
- reaching the consumer directly through their daily routine
- personal canvassing
- a forehead advertising/the advertise campaign
- sending a personal message by bluetooth
- by all members of the firm
- personal letters
- advertisements in the Yellow Pages
- personal meetings
- circulars and brochures distributed at parking lots, homes, offices, malls, etc.
- classified ads
- ads in local community newspapers
- billboards
- truck and automotive signs
- direct mail campaigns
- seminars, lectures, and demonstrations
- searchlights
- flags and banners
- t-shirts
- matches, pens, and calendars
Guerrilla marketing was designed for small businesses, but it is now increasingly used by large businesses. The term Stealth Marketing has become a common phrase as well, and refers to the fact that many large companies are now increasingly paying ordinary people to promote their products by creating phony word of mouth.
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